Camera activity - take photos - sexy, thoughtful, friendly, crazy
In a study of advertisements in women’s magazines, Trevor Millum offers these categories of female expressions:
Soft/introverted: eyes often shut or half-closed, the mouth slightly open/pouting, rarely smiling; an inward-looking trance-like reverie, removed from earthly things.
Cool/level: indifferent, self-sufficient, arrogant, slightly insolent, haughty, aloof, confident, reserved; wide eyes, full lips straight or slightly parted, and obtrusive hair, often blonde. The eyes usually look the reader in the eye, as perhaps the woman regards herself in the mirror.
Seductive: similar to the cool/levellook in many respects - the eyes are less wide, perhaps shaded, the expression is less reserved but still self-sufficient and confident; milder versions may include a slight smile.
Narcissistic: similarities to the cool/level and soft/introvertedlooks, rather closer to the latter: a satisfied smile, closed or half-closed eyes, self-enclosed, oblivious, content - ‘activity directed inward’.
Carefree: nymphlike, active, healthy, gay, vibrant, outdoor girl; long unrestrained outward-flowing hair, more outward-going than the above, often smiling or grinning.
Kittenlike: coy, naïve (perhaps in a deliberate, studied way), a friendlier and more girlish version of the cool/levellook, sometimes almost twee.
Maternal: motherly, matronly, mature, wise, experienced and kind, carrying a sort of authority; shorter hair, slight smile and gentle eyes - mouth may sometimes be stern, but eyes twinkle.
Practical: concentrating, engaged on the business in hand, mouth closed, eyes object-directed, sometimes a slight frown; hair often short or tied back.
Comic: deliberately ridiculous, exaggerated, acting the fool, pulling faces for the benefit of a real or imaginary audience, sometimes close to a sort of archness.
Catalogue: a neutral look as of a dummy, artificial, waxlike; features may be in any position, but most likely to be with eyes open wide and a smile, but the look remains vacant and empty; personality has been removed. (Millum 1975, 97-8)
- analysis of three chosen adverts using 10 word annotations and connotations:
Overall description of advertisement, denotation, connotation, image, narrative, setting, characters, anchorage, audience, appeal.
Who is the ad aimed at? What is being advertised and what is specifically highlighted about the product (the benefits, USP unique spelling points)? Why this helps sell a product and where this ad might appear in order to reach its target audience.
- questionnaire designed, advert planned, shooting date confirmed, flat plan completed
- photos taken
- adverts complete, two magazine and one billboard
In a study of advertisements in women’s magazines, Trevor Millum offers these categories of female expressions:
http://adage.com/century/campaigns.html
http://www.webenglishteacher.com/media-ads.html
http://images.google.co.uk/images?hl=en&q=billboard+adverts&um=1&ie=UTF-8
http://www.saynotocrack.com/index.php/2007/01/15/top-10-billboard-advertisements/
some billboards to inspire you!
Homework due:
Wednesdays- analysis of three chosen adverts using 10 word annotations and connotations:
Overall description of advertisement, denotation, connotation, image, narrative, setting, characters, anchorage, audience, appeal.
Who is the ad aimed at? What is being advertised and what is specifically highlighted about the product (the benefits, USP unique spelling points)? Why this helps sell a product and where this ad might appear in order to reach its target audience.
- questionnaire designed, advert planned, shooting date confirmed, flat plan completed
- photos taken
- adverts complete, two magazine and one billboard